SCOREBOARD
Booked last 7 (ex-TTP)$45.0kvs $110.8k prior (-59.4%)
Deals (ex-TTP)10vs 13 prior · TTP $1,000
Residual$27.5kPPC $3.5k · HubSpot $7.5k · organic $6.5k
YoY last 7+359.2%$45.0k vs $9.8k in 2025
YTD 2026$1.56Mthrough Sep 27
Sep MTD (ex-TTP)$224.6k48 deals · Aug $223.9k
WHAT DROVE THE WEEK
- Booked $45,000 ex-TTP for Sep 21-27, down from $110,800 the week before (-59.4%). 10 deals versus 13 prior. TTP was $1,000.
- Residual $27,500: Stinnett IA $15,500 referral upsell, Stoeckel Tax Prep $12,000 (Closed Deals $15,500 fee mismatch, not counted PPC).
- HubSpot $7,500 (Tipton, Swanberg upsell, Hilde upsell). PPC $3,500 (Ward, Barna, Kohler web). Organic $6,500 (Kunze CNC, Reath).
- Service mix: IA $21,000, Tax Prep $13,000, Research $5,500, CNC $5,500.
- YTD sits at $1,555,760 all-in. Aug was $223,875 versus Sep MTD $233,250. YoY last-7 $45,000 versus $9,800 (+359.2%). Sep MTD ex-TTP is $224,550 across 48 deals. Sheet latest sale 9/24.
CHARTS
01 · BOOKED LAST 7 VS PRIOR 7

02 · CHANNEL MIX

03 · SERVICE MIX

04 · YTD BY MONTH · MOM

05 · YOY SAME WEEKS

WEEK ARCHIVE